Super Bowl 2023, Cannes Gold Lion Winner
WSJ, day after big game full-page ad.
Copy:
Dear Rock Stars, sorry about yesterday.
During the Big Game, we got your message loud and clear. You don’t want corporate types calling each other “rock stars.”
We hear you, but what else do you call CEOs who help their organizations rock 'n roll through change? CFOs who raise revenue AND the roof? IT teams who innovate and riff with a system that's built to adapt? Or HR leaders who harmonize people and business?
We didn’t mean to step on your tattooed toes. But making finance and HR rock stars is serious business. And we know you can respect that.
Business on.
Workday
Workday. The finance, HR, and planning system for a changing world.